A one-second protest

Why did I get a thumbs down?

No horn. No shouting. No touching the car. One small, legal gesture that says the badge stopped standing for what it used to. The thumb is for the brand and the man who profits from it, not the person behind the wheel.

Independent campaign. Not affiliated with Tesla, Inc. or Elon Musk.

Tesla used to be the good news.

Tesla made the electric car something people actually wanted. It forced every other carmaker to follow, and the whole industry moved faster because of it. For years, driving one said something hopeful.

That is what makes this hard. A lot of good people bought these cars for good reasons.

Then the man behind it showed us who he is.

  1. 2008 to 2017

    Tesla makes the electric car mainstream

  2. October 27, 2022

    Musk buys Twitter

  3. November 2022

    Suspended accounts come back

  4. July 13, 2024

    He endorses Donald Trump

  5. 2024 election

    At least US$288 million

  6. December 20, 2024

    He backs Germany's AfD

  7. January 20, 2025

    The gesture

    Watch the footage and judge for yourself.

  8. January 20, 2025

    He gets a role in government

  9. January 25, 2025

    He addresses an AfD rally

  10. 2025 onward

    Buyers respond

In our opinion, every new Tesla sold makes him richer and louder. That is what the thumb is for.

Read the full record, with sources

The rules. All of them matter.

This only works if it stays calm, legal and a little bit funny. Break a rule and you are not part of this.

  • Gesture only.

    A thumbs down, plus an optional slow, disapproving head shake. Nothing else. No other gestures, no yelling.

  • Never touch a car.

    No keying, no stickers on someone else's vehicle, no blocking. Damage is a crime, and it hands him the story.

  • No photos of people or plates.

    Do not post drivers, licence plates or locations. Not here, not anywhere.

  • Hands on the wheel.

    If you are driving, drive. The thumb is for passengers and people on foot.

  • No following, no confrontation.

    One second and done. If a driver wants to talk, be decent about it.

  • Remember who bought before.

    Plenty of owners bought before any of this and cannot easily switch. Many of them agree with you.