A one-second protest
See a Tesla.
Thumbs down.
No horn. No shouting. No touching the car. One small, legal gesture that says the badge stopped standing for what it used to. The thumb is for the brand and the man who profits from it, not the person behind the wheel.
Independent campaign. Not affiliated with Tesla, Inc. or Elon Musk.
Tesla used to be the good news.
Tesla made the electric car something people actually wanted. It forced every other carmaker to follow, and the whole industry moved faster because of it. For years, driving one said something hopeful.
That is what makes this hard. A lot of good people bought these cars for good reasons.
Then the man behind it showed us who he is.
2022
He buys Twitter
Elon Musk takes over one of the biggest public squares in the world and remakes it to suit himself.
2024
He bankrolls an election
He puts hundreds of millions of dollars into the US presidential race and campaigns from the stage.
January 20, 2025
The gesture
At an Inauguration Day rally in Washington he twice makes a straight-arm gesture that was widely described as a Nazi salute. He denies that it was one. Watch the footage and judge for yourself.
In our opinion, every new Tesla sold makes him richer and louder. That is what the thumb is for.
The rules. All of them matter.
This only works if it stays calm, legal and a little bit funny. Break a rule and you are not part of this.
1
Spot a Tesla
2
Give it a thumbs down
Optional: add a slow, disapproving head shake.
3
Carry on with your day
Gesture only.
A thumbs down, plus an optional slow, disapproving head shake. Nothing else. No other gestures, no yelling.
Never touch a car.
No keying, no stickers on someone else's vehicle, no blocking. Damage is a crime, and it hands him the story.
No photos of people or plates.
Do not post drivers, licence plates or locations. Not here, not anywhere.
Hands on the wheel.
If you are driving, drive. The thumb is for passengers and people on foot.
No following, no confrontation.
One second and done. If a driver wants to talk, be decent about it.
Remember who bought before.
Plenty of owners bought before any of this and cannot easily switch. Many of them agree with you.
Want the bumper sticker?
No print run, no waiting list. Download it, print it and put it on your own car.
for Elon
Two stickers on a Letter page, each 10 by 3 inches. Print at 100% on sticker paper.
Print-shop file (SVG with a 1/8 inch bleed)
On your own car, bike or laptop only.